“…According to the 25,099 respondents to an exclusive survey of renters nationwide by J Turner Research in partnership with MFE, apartment marketers need to pay close attention to the growing significance of online ratings and reviews, for one thing.
More than half (63%) of baby boomers conducting an apartment search use online ratings and reviews to gather information about the communities they’re interested in. And these reviews have a compelling effect on boomers’ rental decisions, as evidenced by the 6.65 rating (on a scale of 1 to 10) the group gave them…”
Read the article, link is below!
Exclusive Survey: the Housing Wants and Needs of Baby Boomers
Multifamily Executive (MFE)
By Joseph Batdorf
August 13, 2015
See Survey results: http://www.multifamilyexecutive.com/property-management/resident-life/exclusive-survey-the-housing-wants-and-needs-of-baby-boomers_o