• “…According to the 25,099 respondents to an exclusive survey of renters nationwide by J Turner Research in partnership with MFE, apartment marketers need to pay close attention to the growing significance of online ratings and reviews, for one thing.


    More than half (63%) of baby boomers conducting an apartment search use online ratings and reviews to gather information about the communities they’re interested in. And these reviews have a compelling effect on boomers’ rental decisions, as evidenced by the 6.65 rating (on a scale of 1 to 10) the group gave them…” 


    Read the article, link is below!


    Exclusive Survey: the Housing Wants and Needs of Baby Boomers

    Multifamily Executive (MFE)

    By Joseph Batdorf

    August 13, 2015


    See Survey results: http://www.multifamilyexecutive.com/property-management/resident-life/exclusive-survey-the-housing-wants-and-needs-of-baby-boomers_o

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