• In early February, Keene Building Products took part in the 2nd Annual "Stucco LIVE!" at World of Concrete in Las Vegas.


    Sponsored by the Stucco Manufacturers Association (SMA), Stucco LIVE! showcases best practices for flashing, lathing, and cement plaster applications for residential and commercial installations In this area, attendees interact with instructors, product experts and designers to learn the most current trends in stucco applications. SMA members and affiliated associations are also given the opportunity to introduce new products and assemblies that meet current energy code standards and high-performance trends.


    As an affiliate of the event, Keene was able to provide a live demonstration of our Driwall™ Air Weather Barrier HB and Driwall™ Rainscreen 10mm for exterior stucco applications. With the help of a team of SMA contractors, our very own Mike Griffin (Director of Building Envelope) had the opportunity to present an in-person demonstration showcasing how the use of these products during installation can provide the proper protection and drainage needed in exterior walls.


    Today, stucco has grown to incorporate several variations of the traditional three-coat cement stucco: Insulated one-coat stucco, acrylic finish coats, decorative foam shapes, rainscreen assemblies, crack suppression and cement board systems are all examples of innovations in stucco. The understanding and proper implementation of these variations/options are important as they can affect design, aesthetics, performance and the installed price. 


    Click here to view our selection of Walls & Siding and Foundation products.

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